Thoughts: Today's focus was on creating a more relatable tone in our messaging. I realized that storytelling might be the missing piece in connecting with the audience on a deeper level. Habits: Spent 20 minutes brainstorming content hooks that align with the brand's values. Followed up with three potential collaborators and replied to all pending DMs within the hour. Ideas: Develop a "behind-the-scenes" series to showcase the human side of the business. This could help build trust and add personality to the brand. Reflections: Engagement is improving, but the current approach feels too transactional at times. Adding more value upfront, like sharing tips or insights, could make the audience feel more connected.